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SEO Consultant Ireland | Megan Roberts | Clare & Limerick

What an SEO Consultant in Ireland Actually Does

When you work with me as your SEO consultant in Ireland, you are not purchasing a report or a list of recommendations. I work directly within your website, applying the technical and on-page changes that improve how Google understands and ranks your pages. You stay fully informed throughout, with clear communication about what is being done and why.

Before moving into digital marketing in 2021, I spent seven years working in hotel management while attaining my first degree in hotel management. That background in hospitality shaped how I think about the person behind the search and what they actually need from a business before they make a decision. It is an approach that carries through into every piece of SEO strategy I do.

In April 2025, I spoke on the main stage at brightonSEO on the subject of Humanistic SEO, presenting to an international audience of SEO professionals. I hold a First Class Honours degree in International Business from Dorset College Dublin and am currently completing a Public Relations qualification with University College Dublin. I am also a Shopify Partner with hands-on platform experience across multiple Irish and international eCommerce brands.

You will always know what has been done, what is being tracked and what is planned next..

Meetings can take place online or in person. If you are based in Co. Clare or Limerick, I am happy to come to your premises. I am also open to working alongside your in-house team if that suits your setup.


What SEO Consulting with Me Includes

SEO is a combination of technical work, content, structure and strategy that builds over time. As your SEO consultant in Ireland, I look after the full picture each month so that nothing falls through the gaps.

  1. Website review and strategy

    I carry out a thorough review of your website and put together a clear, prioritised plan. You will understand what needs to change, in what order and what the expected outcome is before any work begins.

  2. Technical and on-page SEO

    I implement on-page optimisations and technical fixes directly on your site, covering page structure, google shopping, AEO & LLM optimisations, metadata, internal linking, content alignment and site speed considerations.

  3. Content and keyword strategy

    Your pages and content are shaped around what your customers are actually searching for, with a focus on intent rather than volume. This is what drives qualified traffic rather than just numbers.

  4. Monthly performance reviews

    Each month we review your analytics data together. I walk through what the data is showing across all channels, what has improved and what I am proposing to focus on for the following month.

  5. Ongoing refinement

    The strategy is adjusted each month based on what the data shows. Search trends, algorithm changes and competitor movements are all taken into account so your visibility continues to grow steadily.


SEO Consulting Across Irish Business Sectors

Over the past five years I have worked with brands across eCommerce, hospitality, fashion, wellness, food and drink, creative industries and professional services. That range of experience means I understand how different businesses attract and convert customers through organic search, and how to tailor a strategy to the specific dynamics of your sector.

For Shopify and eCommerce businesses, the focus is on collection pages, product pages, site architecture and commercial intent content. For hospitality, it is about local visibility, service page clarity and attracting the right guests. For service businesses, it is about building trust through content and appearing consistently for the searches that bring in qualified enquiries.

“Megan Roberts made the case for an internet that is engineered for humans rather than algorithms. A real highlight from the event.”

Greg Johnson

Head of Content, Press Box PR | Former Head of Sport, Reach PLC, writing about Megan’s talk at brightonSEO 2025


SEO Consultant Ireland: Frequently Asked Questions

  • An SEO consultant reviews your website, identifies what is preventing it from appearing in relevant Google searches and creates a plan to improve your organic visibility. This covers your technical setup, your content, your site structure and how well your pages match what your customers are searching for. As your SEO consultant in Ireland, I also implement the changes directly on your website and meet with you monthly to review your results across all channels.
  • Most clients begin to see early movement within six to twelve weeks of work beginning. From there, results build consistently as the different layers of SEO come together. Once the technical foundations are solid and your content is well aligned to what your customers are searching for, rankings and traffic improve month on month.
  • A one-off audit is a good starting point if you want a clear picture of where your site currently stands and what needs to change. Ongoing SEO support is for businesses that want consistent month-on-month progress, with someone actively implementing changes, monitoring performance and refining the strategy as the data comes in. Most clients choose ongoing support because the results compound in a way that a single audit alone cannot deliver.
  • Yes. I keep things clear and focused on what matters for your business rather than technical jargon. Our monthly meetings use your actual analytics data, so you always have a straightforward view of how your site is performing, what has changed and what comes next. Many clients come to me having previously found SEO confusing or overwhelming, and making it manageable is part of the service.
  • I work with eCommerce brands, Shopify stores, hotels and restaurants, professional service businesses and arts and creative industries across Ireland. I have five years of experience across skincare, fashion, wellness, lifestyle, food and drink, hospitality and more.
  • Yes. I am based in Shannon, Co. Clare and am happy to meet in person with clients in Clare and Limerick. For businesses elsewhere in Ireland, online meetings work very well. I am also open to working alongside your team on-site if that suits you.
  • Pricing depends on the size of your website and the scope of what your growth goals require. After reviewing your site, I will give you a clear recommendation with straightforward pricing so you can make an informed decision. There are no hidden costs or vague agreements.
  • The simplest way is to use the contact form or message me on WhatsApp. I will take a look at your site and we can arrange a call to talk through what I am seeing and what the next steps could look like. There is no obligation to that initial conversation.

Ready to Improve Your Organic Visibility?

Get in touch for a straightforward conversation about your website and what is possible for your business in search.